Responsys to Showcase New School Marketing Success at Interact 2012 EMEA

Reading, UK – 14 June 2012 – Responsys, Inc., a leading provider of email and cross-channel marketing solutions, today announced details of Responsys Interact 2012 EMEA, the event of the year for interactive marketers who want to drive more revenue and engagement through the key interactive channels of email, mobile, social, display and the web. Responsys Interact 2012 EMEA will take place on 28 June at the Lancaster London Hotel. Registration for Interact is now live: http://responsys.com/Interact2012EMEA/.

The five-time Olympic gold medalist and rower, Sir Steve Redgrave CBE, will headline the event along with speakers from Forrester Research and guest speakers from major UK and European brands including B&Q, Lufthansa, Mothercare, RS Components, Saxo Bank, The Daily Mail, TomTom and Waitrose. With over 400 guests expected, attendees will hear Responsys' vision for restructuring marketing strategies around the key interactive power channels that consumers are embracing today – email, mobile, social, web and display.

In addition to highlighting how marketers can harness the power of online channels, the event will also profile:

• New school marketing principles – Old school media such as broadcast and print are being enhanced by new, interactive channels. Responsys Interact 2012 EMEA will help marketers understand how to capitalise on the most important channels, explore the digital customer lifecycle, and outline how brands can reshape budgets, processes and skills to boost engagement and drive higher revenues.
• Cross-channel lifecycle marketing – Today's consumers have more options than ever, and they can decide how and when to receive messages from their chosen brands. As a result, consumers expect to receive only relevant and targeted communication from those brands. Responsys Interact 2012 EMEA will provide marketers with real-world examples of how to drive integrated cross-channel campaigns that capture permission, loyalty and conversion in the interactive customer lifecycle.
• Industry best practices – Some of the UK's leading brands will share their insights on how they have used the digital channels to successfully engage customers and increase conversions.
• Becoming Responsys power users – Discover how to benefit from technologies that use customer data to automate campaigns and deliver targeted, relevant and personalised information to consumers.
• The One Brand: Changing the way we view our everyday purchases – Duncan Goose, managing director and founder of Global Ethics and The One Brand, will discuss how by harnessing the power of everyday consumerism - rather than focusing on charitable models, The One Brand is changing the world for the better.

Simon Robinson, Senior Director of Marketing and Alliances, Responsys EMEA, comments, "Today's consumers are better connected than ever before, spending an average of 28 hours online each month1. In order to create lasting customer relationships, it is critical for marketers to rethink skills, budgets and core competencies across the channels that consumers are increasingly embracing – email, mobile, social, display and the web. Responsys Interact 2012 EMEA will help marketers to understand this evolving landscape and inspire digital innovation by demonstrating powerful new school marketing techniques, sharing best practices and learning from peers."

About Responsys
Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today—email, mobile, social, the web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines and UnitedHealthcare. For more information about Responsys, visit responsys.com.

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Media Contacts
Kimberly Canedo
Responsys
(650) 745-1720