San Bruno, Calif. - May 24, 2011 - Responsys, Inc. (Nasdaq:MKTG), the leading provider of email and cross-channel marketing solutions, today announced that it has been positioned in Gartner, Inc.'s May 2011 "Magic Quadrant for CRM Multichannel Campaign Management" report. The Gartner Magic Quadrant evaluates the vendors in the multichannel campaign management market based on their ability to execute and completeness of vision.
According to Gartner, "overall, the MCCM market showed positive growth in 2011. Marketers continued to shift investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns. In addition, most of the vendors in this Magic Quadrant showed double-digit growth in 2010 and were profitable."
"Responsys is honored to be recognized in Gartner's 2011 CRM Magic Quadrant for Multichannel Campaign Management," said Scott Olrich, Chief Marketing & Sales Officer of Responsys. "Marketers understand that customer relationships are increasingly digital, interactive, and dynamic. The only way to manage these relationships is with a multichannel campaign management solution, like the Responsys Interact® Suite, that supports the execution of highly targeted campaigns across key interactive channels like email, mobile, social, and the web."
Inclusion in Gartner's 2011 "Magic Quadrant for CRM Multichannel Campaign Management" builds on Responsys' other recent analyst evaluations, including being named a "Strong Performer" in "The Forrester Wave™: Cross-Channel Campaign Management (CCCM), 2009" report; and as a "Leader" in "The Forrester Wave™: Email Marketing Service Providers, 2009" report. Responsys continues to generate significant momentum in the market, having achieved 42 percent growth in 2010 and a successful IPO in April, 2011.
Carolyn Love (Public Relations)
1 Gartner, "Magic Quadrant for CRM Multichannel Campaign Management" by Adam Sarner, May 20, 2011
Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today—email, mobile, social and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, Newegg, PayPal, Qantas, and Southwest Airlines. For more information about Responsys, visit responsys.com.